SLIGO COUNTY COUNCIL, in conjunction with the Sligo Economic Forum, the community, business and tourism interests, is leading out on a renewed collaborative campaign to highlight the strengths of Sligo as a World Class Place to Live; Invest and Visit.
Building support and momentum on the recently launched overarching Sligo brand, the latest campaign aims to further increase awareness of all Sligo has to offer under a united theme as community and business emerge from the most challenging chapter in recent decades.
The Councils new Chief Executive Mr Martin Lydon, sees the Sligo brand as an extremely critical collaborative endeavour in developing and promoting Sligo over the next decade.
“The Sligo brand, with its attractive design and messaging, is relevant to our work plans as we progress into 2022 and beyond.
We have taken the opportunity in working on our new Sligo 2030 Strategy to integrate the opportunities of updated branding messaging to promote Sligo as the ideal location to encourage living green, investing smart and visiting sustainably.”
The Sligo Economic Forum members have been supportive and instrumental in ensuring that Sligo celebrates its position as the Regional Growth Centre of the North West leading out on investment, job opportunities and education.
Aaron Forde, Chairperson of the Forum calls on all members of the forum to work together to ensure the best possible outcome for Sligo in terms of future growth opportunities and quality of living for all those who chose Sligo as their destination to live, invest or visit.
“It is the collaboration of all member agencies working together that will make us all individually stronger. I complement the Forum members in their efforts to join forces under this umbrella brand for the promotion and success of Sligo.”
The Cathaoirleach of the Council, Cllr Paul Taylor acknowledges that the success of Sligo in recent years, despite many challenges, has been un-paralleled in urban areas and counties of comparable size in terms of attracting investment and jobs as well as visitors to the county.
“Success is not without hard work by agencies both on the front line and behind the scenes. I want to congratulate all those who have been part of bringing this funding success to Sligo which is the culmination of years of efforts.
Both elected members and staff of the Council have worked together with local and national agencies and Government departments, to ensure a more than equal share of public funding is secured for this county,” the Cathaoirleach concludes.
He further added that “Key funding approvals such as the Sligo Public Realm Plan €19.16m, the City Campus €28m, Sligo Cultural Plaza, €3.6m and Surf Centre of Excellence, Strandhill €2.7m, will be transformational. This together with numerous other significant investments in Roads, Rural Towns and Villages, and Greenway proposals, will help build a sustainable rural future for this county underpinned by our branding project.”
Building the Sligo Brand
The Sligo brand has already been used in many instances recently with visibility on capital projects, festival and events and publications. Over the coming months citizens and visitors to Sligo will notice an increasing number of locations and instances where the Sligo brand will be popping up to grow familiarity and brand recognition both locally as well as further afield.
The new sign at Hughes Bridge, new signs at bus shelters, a new pitch side sign at the Sligo Rovers Showgrounds, are but a few of the locations where the brand will become evident over the coming weeks. Agencies, businesses, and communities throughout the county collaborating with the Council will display brand banners in their buildings, at their events, and on their websites in order to promote Sligo under this common messaging campaign.
Launch of 3 new videos
A suite of three new exciting videos is being prepared by the Economic team of the Council promoting Sligo as a place to Live Green, Invest Smart and Visit Sustainably. The first of this on Living in Sligo and all it has to offer is being launched on Friday 4th February and further videos on investing and visiting Sligo will be launched in the coming weeks. Margaret McConnell, Senior Executive Officer in the Community and Economic section explains that “The Live video prepared in conjunction with Bua Marketing, depicts Sligo as a having all the qualities of a remote place but actually none of the drawbacks.
It is a beautiful unique place, well connected by road, rail and air, yet a sustainable place where those living here can avail of wonderful opportunities on education, careers, culture and recreation.”